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What's your Why?

Have you ever been asked, "What is your why?" 

 

Why do you do and love the things that you do? 

I have been thinking about this question a lot recently. With a lot of things up in the air and changing, I have been reflecting on why I wanted to start an ethical fashion store. 

This year so far has shaken us all up and made us take a deep look at what matters most. This year has been tough for business but it has made me focus on why I chose to create Ellery.
People everywhere deserve to live their lives to the fullest. We deserve to be treated with respect and dignity and have the joy and art that we bring into the world cherished and enjoyed. Ellery is a place to celebrate the work of other businesses and artists. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We will continue to support businesses that do not violate Human Rights. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Being able to say that a piece of jewelry was made ethically should be the expectation, not the exception. ⠀⠀⠀
I want to share Ellery with the world to provide people a place to shop ethically made goods that support people to earn sustainable incomes. 
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We are more than consumers, we are a community. ⠀
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