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SEEK JOY IN THE SMALL THINGS
They say that you shouldn’t focus on selling products, you should focus on selling a lifestyle.Â
It makes sense to me logically, in a very sales-y way but it doesn’t ring true for me personally. I can’t relate because I LOVE things.Â
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CUSTOMERS WHO MATCH OUR VIBE
There is something special that happens when you walk into a store, or are out in your city at a market and find something that you love. Or something that would be an amazing gift for someone you know. Getting to talk to the shop owner, or maker makes it feel less like a transaction and more like a connection. -
WHEN BUYING FOR THE SHOP THE 3 THINGS I CONSIDER
The top 3 things I consider when buying for my curated boutique. -
Why I Love Conscious Fashion
Conscious fashion is the future.
I didn't start Ellery to make a lot of money or because conscious consumerism is becoming trendy. I started it because these were the values I grew up on and I wanted to share it with the world. -
Valentines & Galentines Day
Here is the first look at our Valentines and Galentines day top 5 picks! Check out our gift guide of women made gifts perfect for your sweetie! -
Holiday Gift Guide
Are you looking to start your holiday shopping and looking to shop small? We have put together a gift guide of 5 of our favorite pieces that are made by talented women artists, support slow fashion, support women owned business. -
Why You Should Shop Small This Holiday Season
As we all know this year has been HARD. Small businesses are really struggling. Nationwide 1 out of every 7 businesses have closed for good.Big businesses like Amazon are very excited to have customers shopping with them -
How To Build a Sustainable Wardrobe: Tip #2
Tip #2 Invest in the Quality bagThis is probably a bad business decision but once you buy a quality bag you won't need another one. -
A Gift Economy is a Beautiful Way To Live
I have been reading Braiding Sweetgrass and completely fell in love with the way Robin Wall Kimmerer describes a gift and gift giving. Although she is talking about Nature I couldn't help but think about this in terms of retail. (I mean, we should always learn our lessons from nature.) -
Stay Safe and Stay at Home! FREE SHIPPING ALL JULY
Want ethical fashion delivered right to your door? We are offering FREE SHIPPING all this month! -
Doing Business a Different Way
So this might sound a little crazy to say as a retail business, but I'm gonna say it anyway...
 I will never push a sale on you.
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How To Style Leggings with Ethical Accessories
Now that we are all spending more time in leggings here are some great outfits to create with leggings that make them look more pulled together than comfy clothes.
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